Ajay Kumar Ganguly is working as a Core Senior Faculty Member of the Commerce Department of Syamaprasad College [affiliated under University of Calcutta] since November 2003. From 2011 to 2014, he was an active member of the Routine Committee and IQAC of Syamaprasad College. Academically, Prof. Ganguly has successfully completed M.Phil. [in Management], M. Com, MBA [Specialization in Marketing] and he has also qualified UGC NET, along with that he has also some specialized software knowledge. He is a doctoral student of University of Engineering and Management, Kolkata and his doctoral research is on the impact of technological adoption in the Service Industry. His research focuses on the field of service marketing, specifically in the financial banking sector and he has authored a number of articles in national and international journals, the majority of which are indexed in UGC CARE and Scopus, as well as numerous book chapters [Scopus Indexed] in the contemporary Marketing domain and, has delivered a number of presentations at various universities and institutes.